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Conversion & Growth

Conversion work goes wrong in two directions. Some teams change nothing because they are waiting for certainty; others change everything and cannot tell you afterwards which change did it. The pieces here sit between those. How many visitors an A/B test actually needs before the result means anything. Why average order value usually beats conversion rate as a target, and the arithmetic behind that. Where money leaks out of a mobile checkout, and what a proper checkout audit looks at before anyone touches a pixel. There is also a teardown of eight real product pages — what converts on them, what does not, and why the difference is rarely the colour of the button.

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6

articles on Conversion & Growth

7

topics, from checkout to brand

01Featured

Latest writing.

Commerce, conversion, product and design, written by Sayan Saha.

  1. 19 Jul 2026Conversion & Growth12 min read

    Eight product pages taken apart: what converts, what doesn’t

    Eight anonymised product page teardowns across eight categories, the eight questions every product page has to answer, the failures that repeat, and a scorecard to run…     Eight product pages taken apart: what converts and what does not
  2. 14 Jul 2026Conversion & Growth13 min read

    How many visitors do you need before an A/B test means anything?

    The sample size arithmetic behind A/B testing, a table you can read against your own traffic, the five mistakes that make bad tests worse, and what…     How many visitors an A/B test actually needs before it means anything
  3. 10 Jul 2026Conversion & Growth12 min read

    Average order value beats conversion rate: the maths most stores get wrong

    Why average order value is usually the easier lever, the arithmetic that compounds it with conversion, five mechanics in order, and how to set a free…     Average order value beats conversion rate: the maths most stores get wrong
  4. 6 Jul 2026Conversion & Growth12 min read

    The checkout audit: what we check before touching a single pixel

    The eight-station checkout audit we run before any design work, the five run-throughs everyone skips, the findings that recur across every store, and how to prioritise…     The checkout audit we run before touching a single pixel
  5. 3 Jul 2026Conversion & Growth12 min read

    Your redesign will probably lower your conversion rate

    Why a full redesign so often drops conversion, the returning-visitor dip that gets misread as failure, and the research to run before anything gets designed.     Why a redesign usually lowers your conversion rate: four reasons it happens every time

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