One direction, argued properly
Branding and design that holds together.
UI/UX, identity, packaging and campaign design, built as one system. Your team keeps applying it correctly long after the launch email goes out.
30-min call with a senior lead · Reply within 1 business day · NDA on request
Brands built
Projects shipped
Typical identity
Years of team experience
01The approach
Our approach to branding and design.
The presentation goes well and everyone likes the mark.
What changes for you
- One direction with the reasoning, not a vote1 direction
- Your team applies the brand without a designer6 deliverables
- New hires get it right on day onePlain-English rules
- Colour every customer can actually readWCAG AA
- Nothing arrives that engineering cannot build0 rework
- One voice from the interface to the carton2 media
Read the full approach
Six months later the sales deck has invented its own blue. The social grid no longer matches the site.
A logo is not a brand. A system is. The value sits around the marks. A type scale at real sizes, colour pairings that pass contrast, components and templates.
You get one direction and the reasoning behind it. You also see the territories we rejected. Then we iterate on that route until it is right.
What you get at handover
- A logo suite with every lockup and clear-space rule
- Colour pairings tested to WCAG AA
- A type scale at the sizes you use
- Editable templates for social, deck and print
- Guidelines a new hire can follow
02Services
Most clients take two or three together, because the parts have to match.
Design services we offer.
| UI/UX Design Research-led design for product and commerce interfaces. A component library your engineers build from. | Branding & Logo Positioning, naming support, logo suite, colour and type. Plus the guidelines that stop it drifting. | Packaging Design Retail and D2C structure and surface. Dielines to your printer’s spec. Legible at thumbnail size. | Graphic Design Campaign systems, decks and collateral. Built as master templates your team runs afterwards. | |
|---|---|---|---|---|
| Typical timeline | 4–8 weeks | 5–8 weeks | 4–7 weeks | 2–4 weeks |
| Next stepQuoted per project after a free consultation. | Explore UI/UX Design | Explore Branding & Logo | Explore Packaging Design | Explore Graphic Design |
UI/UX Design
Research-led design for product and commerce interfaces. A component library your engineers build from.
- Timeline
- 4–8 weeks
Branding & Logo
Positioning, naming support, logo suite, colour and type. Plus the guidelines that stop it drifting.
- Timeline
- 5–8 weeks
Packaging Design
Retail and D2C structure and surface. Dielines to your printer’s spec. Legible at thumbnail size.
- Timeline
- 4–7 weeks
Graphic Design
Campaign systems, decks and collateral. Built as master templates your team runs afterwards.
- Timeline
- 2–4 weeks
03Process
Our design process.
A designer sits in the research calls, not just in the handover.
01ResearchWeek 1
We listen before we draw. Stakeholder interviews, a category and competitor audit, and a positioning workshop. The designer is in the room, not reading a summary afterwards. The output is a written brief you sign off before any visual work starts.
02DirectionWeek 2–3
One route, and the ones we rejected. You see the recommended direction applied to real touchpoints, with the reasoning behind it. You also see the territories we explored and set aside. It is a design decision presented as an argument, not a vote.
03RefineWeek 3–5
Taken all the way, including the awkward bits. The direction is developed across every application, with iteration included. Edge cases get resolved rather than avoided: the odd lockup, the sixteen-pixel favicon, the placement nobody remembered.
04SystemiseWeek 5–6
Rules that survive us leaving. Tokens, components, scales, templates and written usage guidance a new hire can follow on day one. This is the stage that decides whether the brand is intact next year.
05Roll outOngoing
Applied, not filed away. Optional support as the brand goes live. Launch collateral, asset production and design QA on whatever your team or ours builds next.
Stage 02 · Direction
04Included
What we deliver.
01One direction, fully argued
The route we recommend, plus the territories we rejected. Iteration on the chosen route is included.
02A system, not a folder of files
Tokens, components, scales and written rules. The work still holds together two years later.
03Contrast tested, not assumed
Every colour pairing is checked to WCAG AA. A brand nobody can read is failing quietly.
04Templates your team can run
Social, deck, email and print masters. Editable where it helps, locked where it matters.
05Production-ready print files
Dielines, spot colours, bleed and finish. All to your printer’s spec. We confirm the file before release.
06Every source file and licence
Figma, Illustrator and font licensing. All transferred in your name. IP is assigned on payment.
05The work
Identity, interface and packaging work, the published examples live in the portfolio.
What we design.
Design that has a job to do.
Identity, interface and packaging, made to be used.
- Brand identity and logo systems
- UI and UX for web and product
- Packaging and print
- Campaign and social design
Design work is usually delivered inside a client brand rather than as a case study of its own. The storefronts in the portfolio are the clearest public example of the same team’s design decisions in the wild.
06Why Syscodes
What clients say after comparing us with a larger product design agency.
Why brands choose Syscodes.
direction, iterated
One direction, with the argument
The route we recommend, the reasoning, and what we rejected. Iteration on that route is included.
system deliverables
A system, not a logo file
Tokens, components, scales, templates and rules. This is why it still looks right in year three.
projects, from call one
A designer sits in the research calls
On every project, from the first call. Never handed a summary to interpret.
standard met
Contrast is tested
Colour pairings are checked to WCAG AA. That happens before they ship.
as drawn, with engineers
Designed to be built
Our designers sit beside the engineers. Nothing arrives that cannot ship as drawn.
studio for screen and print
Screen and print, one team
Interface components and packaging dielines come from one studio. The brand does not fracture across media.
07Clients
130+ brands across retail, FMCG, healthcare and SaaS, in 20+ countries.
Brands we build for.
“Syscodes did an excellent job redesigning our eCommerce website. The new site looks polished, modern, and much more aligned with our brand. Professional throughout the entire process, and we’ll definitely be working with them again.”
conversion
“Great team to work with. They were incredibly patient, delivered a great design, and made our migration from WordPress to Shopify seamless. The new store helped us grow sales and revenue while unlocking new opportunities for the business. Would definitely hire Syscodes again!”
organic traffic
“Great experience working with Syscodes on our CRO-focused website redesign. They understood our goals, improved the user flow, and delivered a better design. Communication was smooth, deadlines were met, and the whole process was very professional. Would definitely work with them again.”
sales
Not sure where to start?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
or WhatsApp +91 70034 16634
9.9/10 client score · 150+ projects · 100% on time
08Engagements
What a branding and design project costs depends on its scope, not on a price list. Every engagement is scoped individually after a free consultation, and the proposal states exactly what is included.
What branding and design costs, and what shapes it.
Engagement
Single discipline
- One area: logo, interface or packaging
- One direction, iterated
- Rejected routes shown and explained
- Source files transferred
Most chosen
Full brand system
- Identity, interface and templates
- Tokens, components and scales
- Guidelines your team can follow
- Written usage rules included
Engagement
Brand + build
- Design and implementation together
- No handoff gap between teams
- Site or product included
- One team from first call
09FAQ
Frequently asked questions.
Including why we present one direction rather than three.
Still unsure?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
hello@syscodes.in+91 70034 16634
Book a 30-min call
Why do you only show one design concept?
Because three finished options turn a strategy decision into a taste vote. Two of them were never real. You get the direction we recommend, the reasoning, and the routes we rejected. Iteration on the chosen route is included.
How do you scope a branding and design project?
On the first call we agree the disciplines and the surfaces. We also agree what your team runs afterwards. That becomes a written scope with a timeline and a deliverable list. Every project is quoted individually against it.
Do we own the design files and fonts?
Completely. Figma and Illustrator sources are transferred. Font licensing is documented in your name. IP is assigned on payment, with no ongoing fee.
Can you refresh our existing brand instead of replacing it?
Often that is the better call. We audit first. Then we tell you honestly whether a refresh or a full rebrand fits your goal. Where the recognition is worth keeping, we tighten the system around it.
What is the difference between a design agency and a digital design agency?
Mostly scope. A digital design agency stops at the screen. We also produce dielines, print artwork and retail packaging. That matters when a brand has to work as a favicon and as a carton.
How long does a branding project take?
Six weeks is typical for an identity. One week of research, two on direction, two on refinement, one to systemise it. Packaging ranges run four to seven weeks.
Where are you based, and can you work with us outside Kolkata?
Do you work with clients outside India?
Yes. We have delivered in 20+ countries across five continents, and we commit to four guaranteed overlap hours with US Eastern (18:30–22:30 IST), with a full overlap for the UK and Europe. The names are in the contract.
10Start a project
Let’s scope your design work.
Tell us what you are building and who it is for. Proposal inside one business day.
- Within 1 business dayWe read it properly and reply with real questions, not a templated brochure.
- A 30-minute scoping callFree, no obligation. We tell you honestly if we are the wrong fit.
- A written proposalScope, timeline, deliverables and the success metric, all on one page.
You'll hear back from a senior lead, never a bot.