
Thread Fairy Co
Sales
Organic muslin swaddles, hooded towels and kidswear for Indian parents who read the label before they read the price. Moved off WooCommerce onto a store merchandised for gifting as much as for browsing.
+17% Organic traffic
+91 70034 16634 · hello@syscodes.in
Kolkata IST
Brand work for Ahmedabad
Identity systems for Ahmedabad manufacturers turning consumer-facing, where the company has decades of trade reputation and no consumer brand to show for it.
30-min call with a senior lead · Reply within 1 business day · NDA on request

Projects shipped
Brands and clients
On-time delivery
Countries served
01The practice
Four design tracks. Here the identity usually has to speak to a trade buyer and a shopper at the same time.
What the rebrand has to do · Two audiences
02Services
| Brand identity The mark, the palette, the type and the written rules that keep all three consistent as you grow. | Packaging Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf. | Graphic designOngoing Campaign sets, collateral and social, all drawn from the system so nothing drifts. | D2C brand launch A consumer-facing brand built alongside the trade name you already have, without cannibalising it. | |
|---|---|---|---|---|
| Typical timeline | 4–8 weeks | 3–6 weeks | 6–10 weeks | |
| Next stepQuoted per project after a free consultation. | Explore branding → | Explore packaging → | Explore graphic design → | Explore eCommerce → |
The mark, the palette, the type and the written rules that keep all three consistent as you grow.
Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf.
Campaign sets, collateral and social, all drawn from the system so nothing drifts.
A consumer-facing brand built alongside the trade name you already have, without cannibalising it.

03Included
Your distributors know the trade name and your new customer has never heard it. We decide deliberately whether that is one brand or two.
A Gujarati lockup added after the Latin one always looks like an afterthought. Both are designed at once, with the weights matched.
Textile, flexible packaging and corrugated all behave differently. The mark is proofed on the substrate you actually use.
Many Ahmedabad firms have been known in their category for a generation. We evolve rather than erase unless the evidence says otherwise.
Retail shelf and marketplace grid at once, because going direct means both from day one.
Source files, fonts licensed in your name, full ownership. No retainer needed to keep using your own brand.
Figma · Illustrator · InDesign · Gujarati type · Pantone · Design tokens · Brand guidelines · Dielines · Textile print · Type licensing
04Working from Ahmedabad
We are a Kolkata studio. Here is what that actually means for a Ahmedabad client, stated plainly.
Catalogues, enquiry flows and buyer portals for businesses that sell in volume. Gujarat briefs usually start with a product list, not a brand deck.
Going direct changes pricing, returns and support all at once. We have built the storefronts and the back office that comes with them.
Customer-facing copy in the language your buyers actually use, checked by someone who reads it, not run through a translation API.
IST throughout, so a 10am standup in Ahmedabad is a 10am standup for us. No overnight handoff and no waiting a day for an answer.
Every invoice carries our West Bengal GSTIN. IGST applies across state lines, and the input credit is claimable. No offshore paperwork.
Everything runs on video, in your tracker, with a staging URL you can open whenever you like. Nothing about the work depends on being in the same room.
Served from Kolkata, our one officeAhmedabad and Kolkata --:-- IST · same working dayBook a call →
05Process
Five stages, one argued route rather than thirty options, and a senior designer who presents the work themselves.
We start with the commercial question, not the moodboard. Whether the consumer brand shares the trade name or stands apart. That decision shapes everything after it, and it is a business call before a design one.
One route, with the reasoning written next to it. One recommended territory, presented live on a call rather than emailed as a PDF, with the territories we rejected and why. We do not pad the deck with options designed to lose.
The chosen route gets pushed until it holds in both scripts and on the substrate. Two rounds across what you actually print: a carton, a poly film, a fabric label, a marketplace tile. Proofed rather than mocked up.
Rules written for a deadline, not for an award. Clear space, minimum sizes, approved backgrounds and which script leads where. Plus a trade-versus-consumer usage split if you run both.
We stay on for the packs and the listings. Packaging artwork, listing imagery, the site. An identity is judged applied, so we do not stop at the guidelines PDF.
Stage 02 · Explore





06Results
A sample of the brands and products we have worked on. The portfolio has the rest, with the numbers attached.

Sales
Organic muslin swaddles, hooded towels and kidswear for Indian parents who read the label before they read the price. Moved off WooCommerce onto a store merchandised for gifting as much as for browsing.
+17% Organic traffic

Organic traffic
A henna manufacturer and exporter with several house brands, selling to professional mehndi artists and to families. Built to hold the whole range and to explain what makes chemical-free henna different.

Sales
The UAE's event booking platform: vendors, decor and production for everything from a birthday to a corporate launch, planned and booked in one place. Marketplace, booking and payments in a single custom build.

Conversion rate
Korean and Japanese skincare sold into Portugal and the wider EU. The hard part was never the design: it was a very large catalogue across multiple markets and languages, kept fast and kept navigable.
<2s Page load

Revenue, month one
Roasted, never fried Indian namkeen with the protein and fibre on the front of the pack. A launch store for a brand whose whole argument is that you can read the ingredients.
<2s Page load

Sales
Archival twentieth-century American photography printed onto coasters, mugs and canvases, each scannable to reveal the story behind the image. Rebuilt on evidence, with a dark and light mode because the imagery reads differently in each.
<1.5s Page load
Tell us the number that is stuck. A senior lead replies within one business day with an honest view, free.
or WhatsApp +91 70034 16634
9.9/10 client score · 150+ projects · 100% on time
07Clients
130+ brands across retail, healthcare, education and manufacturing.
























“Great team to work with. They were incredibly patient, delivered a great design, and made our migration from WordPress to Shopify seamless. The new store helped us grow sales and revenue while unlocking new opportunities for the business. Would definitely hire Syscodes again!”

organic traffic
“Syscodes did an excellent job redesigning our eCommerce website. The new site looks polished, modern, and much more aligned with our brand. Professional throughout the entire process, and we’ll definitely be working with them again.”

conversion
08More in Ahmedabad
The same team, working on the rest of what Ahmedabad clients ask us for.
09FAQ
The ones that come up most in a first conversation.
Still unsure?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
hello@syscodes.in →Yes. We are a Kolkata studio working on IST, with the same hours as your team. Weekly video calls, your tracker, and a staging URL you can open whenever you like.
That is the first question, and it is commercial before it is creative. Sharing the name keeps trust but can unsettle distributors; a separate brand costs more to build. We work it through with you in week one.
Yes, drawn alongside the Latin one rather than after it. A script added later almost always sits awkwardly next to the original.
It is proofed on the substrate you actually use. Textile, flexible film and corrugated each behave differently, and a mark that works on paper can fail on all three.
Probably not entirely. Trade recognition that old is worth money. We usually evolve the mark and build the consumer-facing system around it.
Four to eight weeks for a full system. A logo suite alone is two to three. Packaging runs on from there.
Yes, outright — source files, exports and fonts licensed in your name.
10Start a project
Thirty minutes, free. Tell us what the site must do and who will run it.
You'll hear back from a senior lead, never a bot.