+91 70034 16634 · hello@syscodes.in
Kolkata IST
Evidence over opinion
CRO audits, properly powered A/B testing and checkout optimisation for stores with plenty of visitors and not enough orders. Every test carries a written hypothesis.
30-min call with a senior lead · Reply within 1 business day · NDA on request
Best CVR lift
Tests run
Tests that beat control
Live test · product page CTA
01The approach
Double the ad budget and you double the cost.
What the first CRO audit usually turns up
Double the conversion rate and the same spend earns twice, across every channel at once. That is the entire argument.
Most stores lose the bulk of their revenue between the product page and the payment screen. Rarely because the design is ugly, and usually because of friction nobody has measured.
We find those points with data and write a hypothesis for each. Every test runs to its agreed sample size, and only winners stay. Across client programmes the median lift in revenue per session is 31%.
02Retainer
A heuristic review and an analytics teardown across every template between the first landing and the order confirmation.
Broken GA4 events repaired, drop-off quantified stage by stage, then split by device and by segment.
Replays, heatmaps and on-site polls, because the numbers show where people leave and never why.
Every idea scored on impact, confidence and effort, so the valuable tests run before the merely interesting ones.
Properly powered tests with the sample size fixed in advance. No peeking, no winners called early.
The surface with the most money sitting on it. Checkout optimisation is mostly subtraction, not more features.
Speed treated as a conversion lever, because on mobile it is usually the largest one available to you.
One page: what ran, what moved, what we learned, what is queued. Written to be forwarded without editing.
03Process
Nothing reaches your store without a written hypothesis and a sample size behind it.
Measurement comes before opinion. Analytics repair, funnel quantification, replay review and a heuristic pass over every template. The findings document is yours either way.
Each finding becomes a claim. What we believe, what should move and how much traffic proving it takes. Scored on impact against effort, then sequenced.
Built, QA-ed, then left alone. Variants are checked on real devices and run to the sample size agreed in advance. Day three is not a result.
Winners become real code. The winning variant is rebuilt inside your theme and the testing script comes off, so you keep the gain.
One page, losses included. What ran, what it moved, what we learned, what is queued. Losing tests get the same prominence as winners.
Stage 02 · Hypothesise
04Test results
Taken from client programmes, including the tests that lost.
| Result | Test and hypothesis | Measured change |
|---|---|---|
| Winner | Delivery cost shown on the product pageHypothesis: the surprise at checkout, rather than the amount itself, was driving abandonment. | +18%checkout starts |
| Winner | Guest checkout placed above account creationHypothesis: making people register first adds friction and returns nothing to the buyer. | +12%completion rate |
| No effect | Countdown timer on the cart pageHypothesis: urgency would cut abandonment. It did not, and mobile bounce edged upwards. | −2%no significance |
| Winner | Returns policy moved beside the buy buttonHypothesis: doubt about returns peaks at the decision itself, not earlier in the visit. | +9%add-to-cart rate |
| Winner | Single-column checkout on mobileHypothesis: the two-column layout was scrambling field order on small screens. | +23%mobile completion |
| Lost | Autoplaying product video above the galleryHypothesis: video would raise engagement. It cost 0.9s of LCP and conversions fell with it. | −7%conversion rate |
05Results
Live client stores, each measured against a number that was agreed before the work started.
Sales
A smart batting tee and coaching app for baseball and softball hitters, from youth players to pros. The brief was Japanese retro-cyberpunk, all neon, scanlines and chromatic edges, on a store that still opens instantly on a phone.
+35% Order value
Conversion
Swing-mechanics and vision trainers built by players for players: strobe glasses, reaction lights, swing locks. A deliberately minimal storefront that puts the product demonstration first and gets out of its way.
+56% Organic traffic
Conversion, from 1.5%
Bamboo swaddles, sleep bags and everyday babywear for Indian parents, much of it bought for infants with eczema. Hundreds of products, tens of thousands of orders and years of ranking history moved off a slow WooCommerce build without losing any of it.
+30% Organic traffic
Organic traffic
Farm-to-market kratom and kava from a family-owned Southeast Asian farm, sold to a US audience that reads labels closely. Six years of SEO equity, hundreds of products and thousands of pages moved off WooCommerce with every ranking intact.
+45% Conversion
Direct revenue
Stress balls, journals and planners for people managing their own mental load. An established Amazon seller that wanted a direct channel of its own: catalogue ported across, multi-market listings configured, conversion designed for.
No.1 Channel, ahead of Amazon
Sales
Handwoven jamdani turned into contemporary womenswear by a Kolkata label that refuses to greenwash. The store already existed; what it lacked was a path from admiring the craft to buying it.
<1.2s Page load
Tell us the number that is stuck. A senior lead replies within one business day with an honest view, free.
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9.9/10 client score · 150+ projects · 100% on time
06Why Syscodes
Reasons given by clients who already had a growth team and hired us anyway.
audits find tracking gaps
Nearly every programme opens by finding the analytics wrong. We fix the measurement before we draw a single conclusion from it.
hypotheses per audit
What we believe, why, what should move and how much traffic it needs, all agreed before a variant is built.
confidence target
Nobody stops a test on day three because the graph looks flattering. Early calls produce wins that never reach the bank.
tests that beat control
About a third of what we run does not beat control. You see every one, because knowing what fails matters.
script bloat
A winning variant becomes production code, rather than living on inside a testing script that taxes your load time.
fastest payback
A conversion improvement raises the return on every ad, every email and every organic visit you have already bought.
07Clients
Fashion, FMCG, B2B wholesale and subscription.
“Great experience working with Syscodes on our CRO-focused website redesign. They understood our goals, improved the user flow, and delivered a better design. Communication was smooth, deadlines were met, and the whole process was very professional. Would definitely work with them again.”
sales
08Engagements
What a conversion rate optimisation project costs depends on its scope, not on a price list. Every engagement is scoped individually after a free consultation, and the proposal states exactly what is included.
Engagement
Scoped to fit
Recommended · Most chosen
Scoped to fit
Engagement
Scoped to fit
09FAQ
Including how long this genuinely takes to show up in revenue.
Still unsure?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
hello@syscodes.inTwo to three percent is the usual benchmark, higher for subscription and repeat purchase, lower for considered buys. Your own trend line matters more than the sector average. A store moving from 1.4% to 2.1% has gained half its revenue again.
The audit takes two to three weeks, and some of what it finds ships immediately. First test hypotheses go live in week five or six, and a properly powered test needs four to eight weeks to reach confidence, so a meaningful read on the programme takes three to four months. Across our client base the median lift in revenue per session is around 31%.
Realistically, about 10,000 sessions and 200 orders a month before a test reaches significance in sensible time. Below that we lead with audit-led fixes, checkout work and qualitative research. Split testing joins the programme as the volume arrives.
Every month, in the same report as the winners. Our win rate is 64%, so roughly a third does not beat control and a few actively lose. Knowing which is which is how a programme compounds.
Yes, and most of our conversion rate optimisation agency work arrives that way. We test inside your existing Shopify, WooCommerce or Magento setup. We run the same programme on paid landing pages, so a landing page optimisation agency brief fits here too. No replatform required.
Yes. We have delivered in 20+ countries across five continents, and we commit to four guaranteed overlap hours with US Eastern (18:30–22:30 IST), with a full overlap for the UK and Europe. The names are in the contract.
10Start a project
We will come back within one business day with three things worth testing on your store.
You'll hear back from a senior lead, never a bot.