Next.js and headless CMS

Custom website development that does more than pages.

Next.js and a headless CMS for sites with calculators, gated content or live data. Your marketing team still edits every word.

30-min call with a senior lead · Reply within 1 business day · NDA on request

150+

Projects shipped

1.1s

Median LCP

11wk

Median build time

10+

Years of team experience

01The approach

When custom website development makes sense.

Custom is what you choose when the platform has become the constraint.

What you get

  • A written architecture plan before any codeWeek one
  • Calculators and quote flows, not pages about them+52% demos
  • Marketing still edits every word100% editable
  • Load times a plugin stack cannot reach1.1s LCP
  • Live data from your own systemsReal-time
  • A written route back to a CMSNo lock-in
Read the full approach

Think calculators pulling live rates, or research gated against your CRM. Content matched to account tier belongs here too.

These are not plugin problems. Pretending otherwise is how a site ends up with six plugins doing one job badly. Custom also ends the wait for someone else’s roadmap.

The shape is consistent. Next.js on the front, TypeScript throughout, and a headless CMS behind it. Edge rendering keeps load times near one second across three continents.

What this means for you.

  • A written architecture plan before any code
  • Marketing keeps CMS editing; logic lives in code
  • Speed limits removed, not worked around
  • Plain architecture your engineers can adopt
  • A written route back to a CMS

02Services

Every engagement opens with an assessment that maps each requirement to where it belongs.

Custom development services we offer.

Next.js site with headless CMS

A custom front end for a site that has to do something. Calculate, gate, personalise or pull live data.

Web application

Dashboards, client portals and internal tools. They sit beside the marketing site and share its design system.

Performance rebuild

An existing site rebuilt on a modern stack. For when the current platform has run out of headroom.

Typical timeline8–14 weeks
12–20 weeks
6–10 weeks
Next stepQuoted per project after a free consultation.Discuss this route Discuss this route Discuss this route
Next.js site with headless CMS

A custom front end for a site that has to do something. Calculate, gate, personalise or pull live data.

Timeline
8–14 weeks
Discuss this route
Web application

Dashboards, client portals and internal tools. They sit beside the marketing site and share its design system.

Timeline
12–20 weeks
Discuss this route
Performance rebuild

An existing site rebuilt on a modern stack. For when the current platform has run out of headroom.

Timeline
6–10 weeks
Discuss this route

03Process

Our custom build process.

Five stages, starting with an architecture plan you sign off.

01AssessWeek 1–2

Requirements before architecture. A capability review of what the site has to do, mapped against what WordPress or Webflow can reach. You get a written architecture recommendation and a scope you sign off before design starts.

Requirement analysisCMS versus custom, comparedWritten recommendationArchitecture signed off
1–2wkDuration
1Architecture plan
02DesignWeek 2–4

States, not just screens. One recommended direction with the routes we rejected, then design covering what interactive sites actually hit: loading, empty, error, permission-denied and partial-data states. The states are where custom projects usually come apart.

One recommended directionInteraction statesError & empty statesComponent library
2wkDuration
1Direction
03BuildWeek 4–10

Front end, CMS and logic. Next.js build in TypeScript, with headless CMS schemas and previews wired. Business logic is written with tests. The deployment pipeline gives every branch its own preview URL.

Next.js buildHeadless CMS wiredCustom logic & integrationsPlaywright tests & CI
5–6wkDuration
1.1sLCP target
04LaunchFinal week

Ship behind a flag. Content migration, 301 mapping, load testing against your peak, staged rollout behind feature flags and analytics verified live. Seven days on call afterwards.

Content migration301 redirect mappingLoad tested at peak7 days on call
1wkDuration
0Downtime target
05Run itOngoing

Then it is genuinely yours. An optional retainer for feature work, dependency upgrades and monitoring. Or a full handover to your engineers, with architecture notes and a walkthrough. Both are normal endings here.

Feature developmentDependency upgradesUptime & error monitoringHandover to your team
OngoingOptional
100%Handover if you want it

Stage 02 · Design

04Included

What we deliver.

01A headless CMS behind it

Sanity or similar, with schemas and previews set up. Marketing edits as easily as in WordPress.

02Interactivity built properly

Calculators, configurators, gated flows and live data in typed code. Real loading, error and empty states.

03Edge rendering

Pages are rendered close to the visitor. That is what keeps load times near one second worldwide.

04Systems integration

HubSpot, Salesforce or your own APIs. Wired with retries, timeouts and alerting.

05Tests and a CI pipeline

Playwright coverage on the flows that carry revenue. Preview deployments run on every branch.

06Architecture built for handover

Conventional patterns, written notes and repository access from commit one. Your engineers can take it over.

Next.js · React · TypeScript · Sanity · GraphQL · Tailwind · Vercel · HubSpot API · Salesforce · Playwright · GitHub Actions

05Results

Live client stores, each measured against a number that was agreed before the work started.

Recent client results.

Attackletics storefront2×

Attackletics

Sales

A smart batting tee and coaching app for baseball and softball hitters, from youth players to pros. The brief was Japanese retro-cyberpunk, all neon, scanlines and chromatic edges, on a store that still opens instantly on a phone.

+35% Order value

ShopifyCRO6 weeks

View case study Visit live site

Applied Vision Baseball storefront+46%

Applied Vision Baseball

Conversion

Swing-mechanics and vision trainers built by players for players: strobe glasses, reaction lights, swing locks. A deliberately minimal storefront that puts the product demonstration first and gets out of its way.

+56% Organic traffic

ShopifyCRO6 weeks

View case study Visit live site

Cocoon Care storefront3.5%

Cocoon Care

Conversion, from 1.5%

Bamboo swaddles, sleep bags and everyday babywear for Indian parents, much of it bought for infants with eczema. Hundreds of products, tens of thousands of orders and years of ranking history moved off a slow WooCommerce build without losing any of it.

+30% Organic traffic

ShopifyMigrationCRO6 weeks

View case study Visit live site

GRH Kratom storefront+40%

GRH Kratom

Organic traffic

Farm-to-market kratom and kava from a family-owned Southeast Asian farm, sold to a US audience that reads labels closely. Six years of SEO equity, hundreds of products and thousands of pages moved off WooCommerce with every ranking intact.

+45% Conversion

ShopifyMigrationCRO8 weeks

View case study Visit live site

MindPanda storefront7 figures

MindPanda

Direct revenue

Stress balls, journals and planners for people managing their own mental load. An established Amazon seller that wanted a direct channel of its own: catalogue ported across, multi-market listings configured, conversion designed for.

No.1 Channel, ahead of Amazon

ShopifyMigrationCRO6 weeks

View case study Visit live site

Karomi Crafts storefront+30%

Karomi Crafts

Sales

Handwoven jamdani turned into contemporary womenswear by a Kolkata label that refuses to greenwash. The store already existed; what it lacked was a path from admiring the craft to buying it.

<1.2s Page load

ShopifyCRO7 weeks

View case study Visit live site

View all case studies · View all projects

Not sure where to start?

Ask us anything before committing to a call. Most questions get a real answer within a few hours.

Book a free consultation

or WhatsApp +91 70034 16634

9.9/10 client score · 150+ projects · 100% on time

06Why Syscodes

Most arrive after a platform stopped them shipping something the business needed.

Why teams choose Syscodes.

1

architecture plan first

Architecture is scoped first

A written plan maps every requirement to where it lives. Nothing appears in month six.

100%

content editable

Marketing keeps control

A headless CMS sits behind the build, with previews configured. Editing feels like WordPress.

1.1s

median LCP

No platform ceiling

Edge rendering and a front end we control. No plugin stack caps what you can reach.

0

manual release steps

Tested, not just shipped

Playwright coverage on the flows that carry revenue. Releases stop needing a checklist.

100%

ownership

The repository is yours

IP is assigned on payment and hosting sits in your accounts. Architecture notes are written down.

Named

seniors, start to finish

Senior people throughout

Everyone here is senior. The engineer who scoped the build is the one who writes it.

07Clients

Fintech, SaaS, regulated advisory and B2B manufacturing.

Companies we build for.

AttackleticsApplied Vision BaseballCocoon CareGRH KratomMindPandaDiego's ChocolateTotalSnaccKaromi CraftsKampuraKing K KratomGuD TonicsCocoaTown
1 / 4
“We’ve had an excellent experience with Syscodes. They’ve developed two websites for us, and both turned out exceptionally well. Professional, responsive, and highly recommended!”
Survi Rathi · Founder
Survi Rathi · Founder★★★★★Cocoon Care
3.5%

conversion, from 1.5%

“Syscodes did an excellent job redesigning our eCommerce website. The new site looks polished, modern, and much more aligned with our brand. Professional throughout the entire process, and we’ll definitely be working with them again.”
Mark Brooks · Founder
Mark Brooks · Founder★★★★★Applied Vision Baseball
+46%

conversion

“Great team to work with. They were incredibly patient, delivered a great design, and made our migration from WordPress to Shopify seamless. The new store helped us grow sales and revenue while unlocking new opportunities for the business. Would definitely hire Syscodes again!”
Rodrigo Sevilla · Founder
Rodrigo Sevilla · Founder★★★★★Kampura
+55%

organic traffic

“Great experience working with Syscodes on our CRO-focused website redesign. They understood our goals, improved the user flow, and delivered a better design. Communication was smooth, deadlines were met, and the whole process was very professional. Would definitely work with them again.”
Laron A. Walker · Founder
Laron A. Walker · Founder★★★★★Legacy Line
+38%

sales

08Engagements

What a custom web development project costs depends on its scope, not on a price list. Every engagement is scoped individually after a free consultation, and the proposal states exactly what is included.

What custom web development costs, and what shapes it.

Engagement

Performance rebuild

  • Existing site rebuilt on a modern stack
  • CMS retained or replaced
  • Load tested at peak traffic

Most chosen

Next.js site

  • Headless CMS with previews
  • Calculators, gating and live data
  • Edge rendering and CI pipeline

Engagement

Web application

  • Dashboards or client portals
  • Auth, roles and permissions
  • Systems integration with alerting

09FAQ

Frequently asked questions.

What to ask before committing to a custom build.

Still unsure?

Ask us anything before committing to a call. Most questions get a real answer within a few hours.

hello@syscodes.in
+91 70034 16634
Book a 30-min call
When does a custom website make sense?

When the site has to behave like software. Think calculators, gated content and live data. Custom website development also earns its place when the site must meet a rule no CMS can.

How long does custom website development take?

A Next.js website development project with a headless CMS runs eight to fourteen weeks. Web apps with logins and dashboards take twelve to twenty. A rebuild on a modern stack is six to ten.

Can our marketing team still edit the content?

Yes. A headless CMS website is as easy to edit as WordPress. Live previews are set up for every template. The difference is where the logic sits. It lives in tested code, not a plugin screen.

What does it take to run a custom build afterwards?

Upgrades, monitoring and a small amount of feature work. We hand over a plan in writing at launch. You can run it with your own team or keep us on a retainer.

Could we move back to a CMS later?

Yes, and we keep that route open. Content lives in a headless CMS rather than in code. Moving it is an export, not a rebuild.

What affects the cost of a custom web application?

The number of distinct user roles, how much of the logic is genuinely new rather than standard create-read-update-delete, and what it has to integrate with. Anything touching payments, permissions or reporting carries testing that is easy to underestimate at quoting time.

Where are you based, and can you work with us outside Kolkata?

Our studio is on Chowringhee Road, Park Street, and Kolkata is our only office. We work with clients across India, including Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Pune and Ahmedabad.

Do you work with clients outside India?

Yes. We have delivered in 20+ countries across five continents, and we commit to four guaranteed overlap hours with US Eastern (18:30–22:30 IST), with a full overlap for the UK and Europe. The names are in the contract.

10Start a project

Start your custom build.

Thirty minutes, free. Tell us what the site must do. Tell us which systems it must reach.

  1. Within 1 business dayWe read it properly and reply with real questions, not a templated brochure.
  2. A 30-minute scoping callFree, no obligation. We tell you honestly if we are the wrong fit.
  3. A written proposalScope, timeline, deliverables and the success metric, all on one page.

You'll hear back from a senior lead, never a bot.

    What do you need?

    NDA on request · Details never shared

    Question about your project? Tell us in 30 seconds and a senior lead replies.