Attackletics doubled sales with a neon storefront that opens like a plain one.

Attackletics build a smart batting tee and a coaching app for baseball and softball hitters, from youth players up to professionals. The hardware was finished. The app was finished. The brand also had a firm idea of how it should look: Japanese retro-cyberpunk, neon and scanlines and chromatic edges. Everything that usually holds a young product company back was already sorted.

The storefront had not caught up.

It ran a stock theme that sold the tee the way it would sell a garden hose. A visitor could not tell that the app existed, or that the people behind the product play the game. The gap between what the company had built and what the shop said about it was costing sales daily.

The obvious route was to export the look as artwork and drop the images into the pages. That buys the identity back and makes every phone pay for it in load time. These buyers shop on phones. A store that arrives slowly loses them before the argument for the product has even started.

Hierarchy does the selling. The tee and the app lead, the drill library follows, and the price sits below the reason to want it. What a stock theme adds by default and nobody reads was taken out: the rotating banner, the row of trust badges, the repeated newsletter prompt. What is left is the argument, in order, with the neon around the edge of it.

On a phone the effects step back so the content can lead. Contrast is spent where a decision actually gets made: price, size, add to cart. Tap targets are large enough to use one-handed, and the drill list collapses to something a thumb can move through. The look survives the small screen because it is not the thing doing the work.

The store runs on Shopify with a custom Liquid theme. The neon, the scanlines and the chromatic edges are effects the device renders, which keeps the identity out of the image weight entirely. On a mid-range handset the store opens like a plain one. Product media is sized per device, and nothing above the fold loads that the page does not use.

One thing we got wrong. We argued for turning the intensity down, expecting bright neon on a small screen to cost sales. The founder held the line and was right: the look is why the brand gets remembered. We kept it in full and protected the metric elsewhere, by giving prices, sizes and buttons the strongest contrast on the page.

GA4 and Hotjar were wired in from launch, so the effect of the aesthetic could be watched rather than argued about. Klaviyo handles the post-purchase side, where the app matters most: a hitter who has started the drills is the buyer most likely to return for accessories. Session recordings settled layout questions that opinion could not.