+91 70034 16634 · hello@syscodes.in
Kolkata IST
Brand work for Mumbai
Identity systems for Mumbai brands that get judged in a pitch room before they are judged on a shelf, and then have to survive a campaign built on top of them.
30-min call with a senior lead · Reply within 1 business day · NDA on request
Projects shipped
Brands and clients
On-time delivery
Countries served
01The practice
Four design tracks. In Mumbai the identity usually has to survive other people using it.
What an identity has to survive · The campaign
02Services
| Brand identity The mark, the palette, the type and the written rules that keep all three consistent as you grow. | Packaging Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf. | Graphic designOngoing Campaign sets, collateral and social, all drawn from the system so nothing drifts. | Campaign systems A visual system a media agency can extend without your brand quietly becoming three brands. | |
|---|---|---|---|---|
| Typical timeline | 4–8 weeks | 3–6 weeks | 4–8 weeks | |
| Next stepQuoted per project after a free consultation. | Explore branding | Explore packaging | Explore graphic design | Explore graphic design |
The mark, the palette, the type and the written rules that keep all three consistent as you grow.
Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf.
Campaign sets, collateral and social, all drawn from the system so nothing drifts.
A visual system a media agency can extend without your brand quietly becoming three brands.
03Included
In Mumbai your identity gets handled by a media agency, a PR firm and a production house. The rules have to be good enough that none of them have to guess.
A mark that only works on a laptop fails in the room. We test at projector distance and from the back before signing anything off.
Templates and a layout system so a launch can be built quickly without the brand drifting by the third execution.
For finance, insurance and pharma brands, legal review shapes the copy. We schedule it as a stage rather than discovering it late.
If people already know you, throwing that away is expensive. We evolve first and start over only when the evidence says to.
Source files, fonts licensed in your name, full ownership. No retainer needed to keep using your own brand.
04Working from Mumbai
We are a Kolkata studio. Here is what that actually means for a Mumbai client, stated plainly.
Where your copy or product needs legal or compliance sign-off, we plan that review as a scheduled stage rather than discovering it a week before launch.
Sale-day traffic, warehouse feeds and returns are where most Mumbai commerce builds actually strain. We load-test for the spike, not the average.
Launch dates here are set by a campaign, not by a sprint board. We work to the date that has already been bought.
IST throughout, so a 10am standup in Mumbai is a 10am standup for us. No overnight handoff and no waiting a day for an answer.
Every invoice carries our West Bengal GSTIN. IGST applies across state lines, and the input credit is claimable. No offshore paperwork.
Everything runs on video, in your tracker, with a staging URL you can open whenever you like. Nothing about the work depends on being in the same room.
Served from Kolkata, our one officeMumbai and Kolkata --:-- IST · same working dayBook a call
05Process
Five stages, one argued route rather than thirty options, and a senior designer who presents the work themselves.
We look at the category before we look at moodboards. Who you sell to, who you sit beside on the shelf and in the feed, and what your current identity already does well. Rebrands lose more than they gain when this is skipped.
One route, with the reasoning written next to it. One recommended territory, presented live on a call rather than emailed as a PDF, with the territories we rejected and why. We do not pad the deck with options designed to lose.
The chosen route gets pushed until it holds at every scale. Two rounds across the surfaces you actually buy: a hoarding, a fifteen-second cut, a shelf, an app icon. If it only works large, it is not finished.
Rules written for the agencies who will use them. Clear space, minimum sizes, approved backgrounds, and a layout system a production house can follow without calling you.
We stay on for the launch. The first campaign set, the website refresh, the deck template. An identity is judged applied, so we do not stop at the guidelines PDF.
Stage 02 · Explore
06Results
A sample of the brands and products we have worked on. The portfolio has the rest, with the numbers attached.
Direct revenue
Stress balls, journals and planners for people managing their own mental load. An established Amazon seller that wanted a direct channel of its own: catalogue ported across, multi-market listings configured, conversion designed for.
No.1 Channel, ahead of Amazon
Conversion rate
Handmade Spanish padel bags built to go from court to office to dinner without changing. A small, considered range, so the store is written as a story rather than laid out as a catalogue.
+35% Order value
Revenue, month one
Roasted, never fried Indian namkeen with the protein and fibre on the front of the pack. A launch store for a brand whose whole argument is that you can read the ingredients.
<2s Page load
Conversion, from 1.5%
Bamboo swaddles, sleep bags and everyday babywear for Indian parents, much of it bought for infants with eczema. Hundreds of products, tens of thousands of orders and years of ranking history moved off a slow WooCommerce build without losing any of it.
+30% Organic traffic
Sales
Organic muslin swaddles, hooded towels and kidswear for Indian parents who read the label before they read the price. Moved off WooCommerce onto a store merchandised for gifting as much as for browsing.
+17% Organic traffic
Sales
A smart batting tee and coaching app for baseball and softball hitters, from youth players to pros. The brief was Japanese retro-cyberpunk, all neon, scanlines and chromatic edges, on a store that still opens instantly on a phone.
+35% Order value
Tell us the number that is stuck. A senior lead replies within one business day with an honest view, free.
or WhatsApp +91 70034 16634
9.9/10 client score · 150+ projects · 100% on time
07Clients
130+ brands across retail, healthcare, education and manufacturing.
“Syscodes did an excellent job redesigning our eCommerce website. The new site looks polished, modern, and much more aligned with our brand. Professional throughout the entire process, and we’ll definitely be working with them again.”
conversion
08More in Mumbai
The same team, working on the rest of what Mumbai clients ask us for.
09FAQ
The ones that come up most in a first conversation.
Still unsure?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
hello@syscodes.inYes. We are a Kolkata studio working on IST, with the same hours as your team. Weekly video calls, your tracker, and a staging URL you can open whenever you like.
That is what the system is for. Templates, a layout grid and rules specific enough that a production house does not have to improvise.
Yes, and it is the normal shape of Mumbai work. We scope backwards from the date rather than asking to move it.
Not if it is planned in. For regulated brands we schedule review as a stage with time around it, rather than discovering it in the final week.
Often that is the better answer. If people already recognise you, we evolve the mark and build the missing system around it.
Four to eight weeks for a full system. A logo suite alone is two to three. Campaign systems run on from there.
Yes, outright — source files, exports and fonts licensed in your name.
10Start a project
Thirty minutes, free. Tell us what the site must do and who will run it.
You'll hear back from a senior lead, never a bot.