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Brand work for Mumbai

Branding agency in Mumbai.

Identity systems for Mumbai brands that get judged in a pitch room before they are judged on a shelf — and then have to survive a campaign built on top of them.

150+Projects shipped
95%Client retention
20+Countries served
What an identity has to surviveThe campaign
A pitch room and a hoardingBoth scales
A campaign built on top of itSystem holds
Three agencies using it at onceRules written
A legal review of every claimPlanned in
An app icon at 48 pixelsStill reads
Files your team can actually openNo handover gap
01

What we design for Mumbai brands.

Four design tracks. In Mumbai the identity usually has to survive other people using it.

Built for other people to useIn Mumbai your identity gets handled by a media agency, a PR firm and a production house. The rules have to be good enough that none of them have to guess.
Judged at pitch scale firstA mark that only works on a laptop fails in the room. We test at projector distance and from the back before signing anything off.
Campaign-ready, not campaign-fragileTemplates and a layout system so a launch can be built quickly without the brand drifting by the third execution.
Claims that clear reviewFor finance, insurance and pharma brands, legal review shapes the copy. We schedule it as a stage rather than discovering it late.
Rebrands that keep recognitionIf people already know you, throwing that away is expensive. We evolve first and start over only when the evidence says to.
Yours outright at handoverSource files, fonts licensed in your name, full ownership. No retainer needed to keep using your own brand.
FigmaIllustratorInDesignAfter EffectsDesign tokensCampaign templatesBrand guidelinesDielinesType licensing
02

Working with Syscodes from Mumbai.

We are a Kolkata studio. Here is what that actually means for a Mumbai client, stated plainly.

01

Built for compliance review

Mumbai briefs in finance and insurance arrive with a legal sign-off attached. We plan that review in as a stage rather than discovering it a week before launch.

02

D2C at Mumbai volumes

Sale-day traffic, warehouse feeds and returns are where most Mumbai commerce builds actually strain. We load-test for the spike, not the average.

03

Media and campaign timelines

Launch dates here are set by a campaign, not by a sprint board. We work to the date that has already been bought.

04

Your hours, your standups

IST throughout, so a 10am standup in Mumbai is a 10am standup for us. No overnight handoff and no waiting a day for an answer.

05

Maharashtra GST, invoiced in rupees

An Indian company invoicing an Indian company: GSTIN on every invoice and input credit you can actually claim. No offshore paperwork.

06

Remote by default, and set up for it

Everything runs on video, in your tracker, with a staging URL you can open whenever you like. Nothing about the work depends on being in the same room.

03

How a Mumbai brand project runs.

Five stages, three routes rather than thirty, and a senior designer who presents the work themselves.

01

Discover

02

Explore

03

Refine

04

Systemise

05

Roll out

Week 1

We look at the category before we look at moodboards.

Who you sell to, who you sit beside on the shelf and in the feed, and what your current identity already does well. Rebrands lose more than they gain when this is skipped.

Brand audit
Category review
Audience notes
Direction agreed
1wkDuration
4Deliverables
Week 2

Three routes, each with the reasoning written next to it.

Three genuinely distinct territories, presented live on a call rather than emailed as a PDF. You pick one; we do not pad the deck with options designed to lose.

Three routes
Rationale for each
Live presentation
One route chosen
1wkDuration
4Deliverables
Weeks 3-4

The chosen route gets pushed until it holds at every scale.

Two rounds across the surfaces you actually buy: a hoarding, a fifteen-second cut, a shelf, an app icon. If it only works large, it is not finished.

Refined mark
Colour and type system
Application mockups
Two revision rounds
2wkDuration
4Deliverables
Week 5

Rules written for the agencies who will use them.

Clear space, minimum sizes, approved backgrounds, and a layout system a production house can follow without calling you.

Brand guidelines
Campaign templates
Asset pack in every format
Agency walkthrough
1wkDuration
4Deliverables
Ongoing

We stay on for the launch.

The first campaign set, the website refresh, the deck template. An identity is judged applied, so we do not stop at the guidelines PDF.

Launch collateral
Campaign templates
Ongoing design support
Quarterly brand review
OngoingDuration
4Deliverables
04

Recent client work.

A sample of the brands and products we have worked on. The portfolio has the rest, with the numbers attached.

MindPanda homepage on desktop and mobile

MindPanda

Stress balls, journals and planners for people managing their own mental load. An established Amazon seller that wanted a direct channel of its own: catalogue ported across, multi-market listings configured, conversion designed for.

Direct revenue
7 figures
Channel, ahead of Amazon
No.1
ShopifyMigrationCRO6 weeks
Bagabal homepage on desktop and mobile

Bagabal

Handmade Spanish padel bags built to go from court to office to dinner without changing. A small, considered range, so the store is written as a story rather than laid out as a catalogue.

Conversion rate
4.6%
Order value
+35%
Shopify6 weeks
TotalSnacc homepage on desktop and mobile

TotalSnacc

Roasted, never fried Indian namkeen with the protein and fibre on the front of the pack. A launch store for a brand whose whole argument is that you can read the ingredients.

Revenue, month one
6 figures
Page load
<2s
Shopify6 weeks
Cocoon Care homepage on desktop and mobile

Cocoon Care

Bamboo swaddles, sleep bags and everyday babywear for Indian parents, much of it bought for infants with eczema. Hundreds of products, tens of thousands of orders and years of ranking history moved off a slow WooCommerce build without losing any of it.

Conversion, from 1.5%
3.5%
Organic traffic
+30%
ShopifyMigrationCRO6 weeks
Thread Fairy Co homepage on desktop and mobile

Thread Fairy Co

Organic muslin swaddles, hooded towels and kidswear for Indian parents who read the label before they read the price. Moved off WooCommerce onto a store merchandised for gifting as much as for browsing.

Sales
+45%
Organic traffic
+17%
ShopifyMigration6 weeks
Attackletics homepage on desktop and mobile

Attackletics

A smart batting tee and coaching app for baseball and softball hitters, from youth players to pros. The brief was Japanese retro-cyberpunk, all neon, scanlines and chromatic edges, on a store that still opens instantly on a phone.

Sales
2×
Order value
+35%
ShopifyCRO6 weeks
05

Brands we work with.

Over a hundred brands across retail, healthcare, education and manufacturing.

Cocoon Care
We’ve had an excellent experience with Syscodes. They’ve developed two websites for us, and both turned out exceptionally well. Professional, responsive, and highly recommended!
Cocoon CareSurvi Rathi · Founder
3.5%conversion, from 1.5%
Applied Vision Baseball
Syscodes did an excellent job redesigning our eCommerce website. The new site looks polished, modern, and much more aligned with our brand. Professional throughout the entire process, and we’ll definitely be working with them again.
Applied Vision BaseballMark Brooks · Founder
+46%conversion
GRH Kratom
Syscodes handled our migration from WooCommerce to Shopify exceptionally well, despite having a large store with many pages and products. They ensured we didn’t lose our search rankings during the migration and, in fact, helped us grow both organic traffic and sales after the launch. Excellent work from start to finish.
GRH KratomKemal Whyte · Founder
+40%organic traffic
Diegos Chocolate
I would absolutely hire Syscodes again. Their Shopify expertise, clear communication, and reliability made the entire project seamless. They brought valuable ideas and recommendations that genuinely improved the final result. Professional, responsive, and highly skilled, I couldn’t recommend them more highly.
Diegos ChocolateNicholas Silverman · Founder
5.85%conversion rate
07

Branding questions Mumbai clients ask us.

The ones that come up most in a first conversation.

Still unsure?

Ask us directly. A senior lead answers, usually within one business day.

hello@syscodes.in+91 70034 16634Book a call
Do you work with Mumbai clients from Kolkata?

Yes. We are a Kolkata studio working on IST, with the same hours as your team. Weekly video calls, your tracker, and a staging URL you can open whenever you like.

Our media agency will use the brand. Will they be able to?

That is what the system is for. Templates, a layout grid and rules specific enough that a production house does not have to improvise.

Can you work to a campaign date?

Yes, and it is the normal shape of Mumbai work. We scope backwards from the date rather than asking to move it.

We need legal sign-off on claims. Does that break the schedule?

Not if it is planned in. For regulated brands we schedule review as a stage with time around it, rather than discovering it in the final week.

Can you work with our existing brand?

Often that is the better answer. If people already recognise you, we evolve the mark and build the missing system around it.

How long does an identity take?

Four to eight weeks for a full system. A logo suite alone is two to three. Campaign systems run on from there.

Do we own the design files?

Yes, outright — source files, exports and fonts licensed in your name.

08

Start your Mumbai brand project.

Thirty minutes, free. Tell us what the site must do and who will run it.

Free consultation 30 minutes, no obligation, senior lead on the call
You'll hear back from a senior lead, never a bot.

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