
WAI
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Microsoft-ecosystem consulting out of Santa Clara and Pune: AI copilots, Fabric data platforms, legacy modernisation. A rebrand carried through into a site that makes a complex service offering legible in one pass.
+91 70034 16634 · hello@syscodes.in
Kolkata IST
Brand work for Delhi NCR
Identity systems for Delhi NCR retail and D2C brands, built to stay recognisable from a packaging carton down to a marketplace thumbnail the size of a stamp.
30-min call with a senior lead · Reply within 1 business day · NDA on request

Projects shipped
Brands and clients
On-time delivery
Countries served
01The practice
Four design tracks. Here the identity is judged in a feed and a listing grid before anyone sees the packaging.
What an identity has to survive · The thumbnail
02Services
| Brand identity The mark, the palette, the type and the written rules that keep all three consistent as you grow. | Packaging Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf. | Graphic designOngoing Campaign sets, collateral and social, all drawn from the system so nothing drifts. | Conversion design Listing imagery, landing pages and creative built to be tested rather than admired. | |
|---|---|---|---|---|
| Typical timeline | 4–8 weeks | 3–6 weeks | 3–6 weeks | |
| Next stepQuoted per project after a free consultation. | Explore branding → | Explore packaging → | Explore graphic design → | Explore CRO → |
The mark, the palette, the type and the written rules that keep all three consistent as you grow.
Dielines, mockups and press-ready artwork for when the product leaves the screen and hits a shelf.
Campaign sets, collateral and social, all drawn from the system so nothing drifts.
Listing imagery, landing pages and creative built to be tested rather than admired.

03Included
A Delhi D2C brand is discovered in a marketplace grid at 200 pixels. If the mark and the pack do not read there, nothing else matters.
Amazon, Blinkit, your own store and a reseller listing. The rules have to survive people who have never spoken to you.
Your performance people need creative templates, not a PDF. They get a system they can extend without the brand drifting.
Most NCR D2C arrives in a polybag, not on a shelf. Unboxing and the outer are designed as part of the identity.
If people already know you, throwing that away is expensive. We evolve first and start over only when the evidence says to.
Source files, fonts licensed in your name, full ownership. No retainer needed to keep using your own brand.
Figma · Illustrator · Photoshop · InDesign · Marketplace assets · Design tokens · Campaign templates · Brand guidelines · Dielines
04Working from Delhi NCR
We are a Kolkata studio. Here is what that actually means for a Delhi client, stated plainly.
Delhi briefs usually carry an existing customer base and a marketplace presence. The job is moving margin onto your own site without losing the volume.
Most NCR clients already have performance and content people in house. We build what they can run, and instrument it so they can prove it worked.
Copy in the language your buyers actually use, checked by someone who reads it, not run through a translation API.
IST throughout, so a 10am standup in Delhi is a 10am standup for us. No overnight handoff and no waiting a day for an answer.
Every invoice carries our West Bengal GSTIN. IGST applies across state lines, and the input credit is claimable. No offshore paperwork.
Everything runs on video, in your tracker, with a staging URL you can open whenever you like. Nothing about the work depends on being in the same room.
Served from Kolkata, our one officeDelhi NCR and Kolkata --:-- IST · same working dayBook a call →
05Process
Five stages, one argued route rather than thirty options, and a senior designer who presents the work themselves.
We look at your listings before we look at moodboards. How you appear in a marketplace grid today, next to whom, and what your current identity already earns. That grid is the real category, not a moodboard.
One route, with the reasoning written next to it. One recommended territory, presented live on a call rather than emailed as a PDF, with the territories we rejected and why. We do not pad the deck with options designed to lose.
The chosen route gets pushed until it holds at thumbnail size. Two rounds tested where the brand is actually seen: a listing grid, a quick-commerce tile, a courier bag, an app icon. Big-format comes last.
Rules written for people you will never meet. Clear space, minimum sizes, approved backgrounds and a short do-not list, written so a reseller or a marketplace team gets it right unsupervised.
We stay on for the launch. Packaging artwork, listing imagery, the site refresh and the first campaign set. An identity is judged applied, so we do not stop at the guidelines PDF.
Stage 02 · Explore





06Results
A sample of the brands and products we have worked on. The portfolio has the rest, with the numbers attached.

Page load
Microsoft-ecosystem consulting out of Santa Clara and Pune: AI copilots, Fabric data platforms, legacy modernisation. A rebrand carried through into a site that makes a complex service offering legible in one pass.

Revenue, month one
Roasted, never fried Indian namkeen with the protein and fibre on the front of the pack. A launch store for a brand whose whole argument is that you can read the ingredients.
<2s Page load

Sales
A smart batting tee and coaching app for baseball and softball hitters, from youth players to pros. The brief was Japanese retro-cyberpunk, all neon, scanlines and chromatic edges, on a store that still opens instantly on a phone.
+35% Order value

Organic traffic
Award-winning organic ceremonial cacao, grown and stone-ground in Guatemala with no middlemen. A static WordPress brochure became a store, without losing a single one of the informational pages the brand had built its authority on.
3× Faster load

Direct revenue
Stress balls, journals and planners for people managing their own mental load. An established Amazon seller that wanted a direct channel of its own: catalogue ported across, multi-market listings configured, conversion designed for.
No.1 Channel, ahead of Amazon

Conversion rate
Handmade Spanish padel bags built to go from court to office to dinner without changing. A small, considered range, so the store is written as a story rather than laid out as a catalogue.
+35% Order value
Tell us the number that is stuck. A senior lead replies within one business day with an honest view, free.
or WhatsApp +91 70034 16634
9.9/10 client score · 150+ projects · 100% on time
07Clients
130+ brands across retail, healthcare, education and manufacturing.
























“Great team to work with. They were incredibly patient, delivered a great design, and made our migration from WordPress to Shopify seamless. The new store helped us grow sales and revenue while unlocking new opportunities for the business. Would definitely hire Syscodes again!”

organic traffic
08More in Delhi NCR
The same team, working on the rest of what Delhi NCR clients ask us for.
09FAQ
The ones that come up most in a first conversation.
Still unsure?
Ask us anything before committing to a call. Most questions get a real answer within a few hours.
hello@syscodes.in →Yes. We are a Kolkata studio working on IST, with the same hours as your team. Weekly video calls, your tracker, and a staging URL you can open whenever you like.
It is tested there before sign-off. Most NCR D2C discovery happens in a grid at around 200 pixels, so that is where the mark has to earn its place first.
Yes, and they should be able to. Campaign and listing templates are part of the deliverable so the brand holds while they ship weekly.
Yes. Most D2C here arrives in a polybag. The outer, the insert and the unboxing get designed as part of the identity rather than added later.
Often that is the better answer. If people already recognise you, we evolve the mark and build the missing system around it.
Four to eight weeks for a full system. A logo suite alone is two to three. Packaging and listing sets run on from there.
Yes, outright — source files, exports and fonts licensed in your name.
10Start a project
Thirty minutes, free. Tell us what the site must do and who will run it.
You'll hear back from a senior lead, never a bot.