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Migration & Replatforming

Replatforming is the project most likely to quietly cost a business its search traffic. These pieces are the checks worth running first. What a migration involves line by line, so the size of it stops being a surprise halfway through. How to audit a store honestly before deciding whether to move at all, because the answer is often to fix what you already have. What transfers and what has to be rebuilt going from WordPress to Shopify, what tends to break coming off WooCommerce, and the less common case for moving back the other way. Plus the redirect and URL work that decides whether rankings survive the switch — the part most plans leave until it is too late.

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6

articles on Migration & Replatforming

7

topics, from checkout to brand

01Featured

Latest writing.

Commerce, conversion, product and design, written by Sayan Saha.

  1. 24 Jun 2026Migration & Replatforming13 min read

    WordPress to Shopify: what transfers and what you rebuild

    What genuinely transfers from WordPress to Shopify, what gets rebuilt, why the blog is the part everyone underestimates, and the split architecture most brands are never…     WordPress to Shopify migration: what transfers and what you rebuild
  2. 20 Jun 2026Migration & Replatforming13 min read

    Shopify to WooCommerce: when moving back is the right call

    The honest case for moving from Shopify to WooCommerce: fee maths at scale, content-led businesses, product models that will not fit, and category risk, plus the…     When moving back off Shopify to WooCommerce is the right call
  3. 15 Jun 2026Migration & Replatforming12 min read

    Migrating without losing your search traffic

    How to build a redirect map from reality rather than your sitemap, test it in a way that catches the failure no script can see, and…     Migrating without losing your search traffic
  4. 12 Jun 2026Migration & Replatforming13 min read

    What replatforming costs: a line-by-line breakdown

    Why replatforming quotes never agree, the nine lines that should be on every one of them, what actually moves the number, and the three-year cost most…     What replatforming actually costs, line by line
  5. 8 Jun 2026Migration & Replatforming12 min read

    WooCommerce to Shopify migration: what breaks

    What genuinely does not transfer, how to test a redirect map properly, what a replatform actually costs, and what the traffic dip should look like in…     WooCommerce to Shopify migration: the four things that actually break

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