Migration & Replatforming
Replatforming without the horror stories: what a migration costs line by line, how to keep search traffic through the switch, and how to audit first.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
How to audit your store before you decide to replatform
A pre-replatform audit you can run yourself: eight areas, what to measure in each, how to score it, and the three verdicts. Fix it here, rebuild,…
WordPress to Shopify: what transfers and what you rebuild
What genuinely transfers from WordPress to Shopify, what gets rebuilt, why the blog is the part everyone underestimates, and the split architecture most brands are never…
Shopify to WooCommerce: when moving back is the right call
The honest case for moving from Shopify to WooCommerce: fee maths at scale, content-led businesses, product models that will not fit, and category risk, plus the…
Migrating without losing your search traffic
How to build a redirect map from reality rather than your sitemap, test it in a way that catches the failure no script can see, and…
What replatforming actually costs: a line-by-line breakdown
Why replatforming quotes never agree, the nine lines that should be on every one of them, what actually moves the number, and the three-year cost most…
WooCommerce to Shopify migration: what actually breaks
What genuinely does not transfer, how to test a redirect map properly, what a replatform actually costs, and what the traffic dip should look like in…
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