Migration & Replatforming

Replatforming is the project most likely to quietly cost a business its search traffic. These pieces are the checks worth running first. What a migration involves line by line, so the size of it stops being a surprise halfway through. How to audit a store honestly before deciding whether to move at all, because the answer is often to fix what you already have. What transfers and what has to be rebuilt going from WordPress to Shopify, what tends to break coming off WooCommerce, and the less common case for moving back the other way. Plus the redirect and URL work that decides whether rankings survive the switch — the part most plans leave until it is too late.