Apps & Product
The hardest part of building software is deciding what not to build. These pieces are about that decision. Whether a SaaS idea should be built, bought, or assembled out of no-code tools for long enough to find out whether anyone wants it. Whether a consumer brand needs a native app at all, or whether a progressive web app does the same job without asking anyone to visit an app store. And what scope discipline looks like in practice on a first version: which features protect the thing you are trying to learn, and which are there because they were easy to imagine. Written for founders working to a deadline and a budget, both usually tighter than the plan assumed.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
What mobile app development actually costs in India
App development cost in India, explained by scope rather than price: what sits on the invoice, what one codebase really saves, and the bill that starts…
SaaS MVP: build, buy, or no-code?
When no-code is the right call, the six ceilings to know in advance, how to keep a migration path open from day one, and the hybrid…
Mobile app or PWA for a D2C brand?
The purchase-frequency threshold that decides app versus web, what an app really costs, what a PWA gets you, the install funnel nobody models, and what to…
MVP scope discipline: what to cut and what to protect
The one question that decides MVP scope, four categories of feature, what to protect against false negatives, five ways to fake it before building, and how…
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