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eCommerce

Most eCommerce advice is written for a market that takes card payments, ships next day and rarely sees a return. India is not that market. The writing here starts from what actually happens: a large share of orders arriving cash on delivery, UPI changing the maths on an abandoned cart, and returns that eat a category's margin before anyone notices. Alongside that sit the platform decisions every growing brand faces once — Shopify Plus or a custom build, when headless commerce earns its cost and when it is an expensive mistake, and what it really takes to leave a marketplace and own the customer relationship. Written for founders and operators who have to live with the decision afterwards.

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9

articles on eCommerce

7

topics, from checkout to brand

01Featured

Latest writing.

Commerce, conversion, product and design, written by Sayan Saha.

  1. 16 Aug 2026eCommerce12 min read

    COD, UPI and returns: Indian D2C economics that work

    What a refused COD parcel really costs, the five numbers to measure, nine levers for prepaid share and RTO in the order we would pull them,…     COD, UPI and returns: Indian D2C economics that actually work
  2. 11 Aug 2026eCommerce12 min read

    Shopify Plus vs a custom build: how to decide

    What an enterprise commerce plan actually buys, the three boundaries where it stops, the four questions that decide a custom build, and the middle option that…     Shopify Plus versus a custom build: how to decide
  3. 8 Aug 2026eCommerce12 min read

    Headless commerce: when it is worth it, when it is an expensive mistake

    The honest threshold for headless commerce: the three reasons that justify it, the five-question test, what you take on that used to be included, and the…     Headless commerce: when it is worth it and when it is an expensive mistake
  4. 4 Aug 2026eCommerce12 min read

    Amazon to D2C: what it takes to own the customer

    The honest arithmetic of moving from Amazon to direct: what the fee was actually buying, the four capabilities you take on, why day one is silent,…     Amazon to D2C: what it takes to own the customer
  5. 31 Jul 2026eCommerce13 min read

    Shopify vs WooCommerce for brands doing $500k+

    A Shopify vs WooCommerce comparison written for stores at scale: checkout control, the cost curve, who maintains it, dependency shape, and the five claims that do…     Shopify vs WooCommerce for brands doing $500k or more
  6. 26 Jul 2026eCommerce12 min read

    Selling a heavily regulated product online: what stops you

    Payment processor redundancy, state-level restriction as a data model, what you cannot say in product copy, and why acquisition inverts when you cannot buy traffic.     Selling a heavily regulated product online: six gatekeepers, each with a policy stricter than the law
  7. 5 Jun 2026eCommerce10 min read

    What eCommerce website development costs in India

    eCommerce website development cost in India, explained by scope rather than price: catalogue complexity, integrations, migration load and the bill that starts at launch.     What eCommerce website development costs in India
  8. 13 May 2026eCommerce8 min read

    What Shopify website development costs, and what drives the number

    Shopify website development cost by scope: adapted theme versus a build from scratch, the apps that add up, and what a migration puts on top.     What Shopify website development costs

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