Design & Brand
What logo design costs in India
Four tiers of logo work, the seven lines under one number, and the clause that decides whether the mark is yours.
Sayan Saha10 Jun 2026 · 9 min read
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Design & Brand
Design here is judged by what it has to survive. Packaging that has to work twice: once on a crowded shelf where it gets about a second, and again in an unboxing video shot on somebody's phone. A rebrand that has to modernise a business without throwing away recognition it spent years buying. Commerce interface patterns that hold up under real traffic rather than in a portfolio shot. The pieces are written for the point where a design decision meets a constraint — a print substrate, a 200-pixel marketplace thumbnail, a customer who has seen the old logo for a decade. Opinionated where the evidence supports it, and clear about where taste is doing the work.
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01Featured
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Commerce, conversion, product and design, written by Sayan Saha.
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Thirteen commerce interface patterns grouped by funnel stage, the ones that present beautifully and cost orders, the states nobody designs, and how to add them without…
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Rebranding without losing the recognition you have built
How to audit the recognition you already own, the four levels of rebrand and which one you probably need, what to keep, how to roll it…
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Packaging that survives both the shelf and the unboxing video
How the shelf and the unboxing want opposite things, three free tests every design should pass, what actually drives unit cost, and a pre-press checklist.
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