Design & Brand

Design here is judged by what it has to survive. Packaging that has to work twice: once on a crowded shelf where it gets about a second, and again in an unboxing video shot on somebody's phone. A rebrand that has to modernise a business without throwing away recognition it spent years buying. Commerce interface patterns that hold up under real traffic rather than in a portfolio shot. The pieces are written for the point where a design decision meets a constraint — a print substrate, a 200-pixel marketplace thumbnail, a customer who has seen the old logo for a decade. Opinionated where the evidence supports it, and clear about where taste is doing the work.