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Performance & Speed

A slow store is a revenue problem before it is an engineering one, and the phone is where it shows first. These pieces treat speed as it actually behaves in commerce: which Core Web Vitals move money and which are mostly scoreboard, why a site that feels fine on a desk machine crawls on a mid-range Android over patchy mobile data, and what to fix first when everything is slow at once and the temptation is to fix everything. There is a Shopify-specific running order, and a piece on getting real performance out of Elementor — a page builder with a reputation, most of it earned by how it gets used rather than by what it is.

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4

articles on Performance & Speed

7

topics, from checkout to brand

01Featured

Latest writing.

Commerce, conversion, product and design, written by Sayan Saha.

  1. 10 May 2026Performance & Speed13 min read

    Elementor performance: making a page builder fast

    Where an Elementor site’s weight actually comes from, the rendering options most sites still have switched off, widget discipline, and a ten-setting checklist.     Elementor performance: making a page builder fast
  2. 7 May 2026Performance & Speed13 min read

    Shopify speed optimisation: what to do, in order

    An ordered Shopify speed checklist: the app audit and the ghosts left by uninstalled apps, theme weight, images, fonts, the first screen, collections, cart behaviour and…     Shopify speed optimisation in the order that works
  3. 2 May 2026Performance & Speed13 min read

    Core Web Vitals for commerce: what moves revenue

    What LCP, INP and CLS actually measure on a store, which one moves money, why field data beats lab scores, and five fixes ranked by what…     Core Web Vitals for commerce: what actually moves revenue

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