Performance & Speed
A slow store is a revenue problem before it is an engineering one, and the phone is where it shows first. These pieces treat speed as it actually behaves in commerce: which Core Web Vitals move money and which are mostly scoreboard, why a site that feels fine on a desk machine crawls on a mid-range Android over patchy mobile data, and what to fix first when everything is slow at once and the temptation is to fix everything. There is a Shopify-specific running order, and a piece on getting real performance out of Elementor — a page builder with a reputation, most of it earned by how it gets used rather than by what it is.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
Why your store is slow on a phone, and what actually fixes it
Why a phone is a different runtime, why JavaScript is the expensive resource, the fix order that is mostly not engineering, and the five conditions for…
Elementor performance: making a page builder fast
Where an Elementor site’s weight actually comes from, the rendering options most sites still have switched off, widget discipline, and a ten-setting checklist.
Shopify speed optimisation: what to do, in order
An ordered Shopify speed checklist: the app audit and the ghosts left by uninstalled apps, theme weight, images, fonts, the first screen, collections, cart behaviour and…
Core Web Vitals for commerce: what actually moves revenue
What LCP, INP and CLS actually measure on a store, which one moves money, why field data beats lab scores, and five fixes ranked by what…
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