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Sayan Saha

Sayan Saha is the founder and CEO of Syscodes Infosystems Pvt. Ltd., the Kolkata development studio he started in 2020. He reads every enquiry that comes through the site and joins most first calls, so the person describing what is possible is the person accountable for it. He writes here about platform choices, migrations, conversion research and MVP scoping: the decisions he argues about with clients, at the length they deserve.

Written by the people building it
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Latest writing.

Commerce, conversion, product and design, written by the people doing the work.

Five signs your website is costing you business
Web Development

Five signs your website is costing you business

Five quiet signs that a website has stopped earning, how to check every one of them in an afternoon with no tools, what each one costs,…

30 May 202613 min read
How to brief a web development agency, with a template
Web Development

How to brief a web development agency (with a template)

A nine-section website brief template, why a budget range helps you, the five details that make quotes comparable, what not to include, and how to read…

27 May 202612 min read
WordPress vs Webflow vs Wix for a growing business
Web Development

WordPress vs Webflow vs Wix for a growing business

A neutral comparison of WordPress, Webflow and Wix: what each genuinely wins on, where each hurts, the content-model test that settles it, lock-in, and three-year cost.

23 May 202613 min read
What a custom website actually costs in 2026
Web Development

What website design costs in India, and what a custom build involves

The three tiers of website project, the nine lines on every quote, what genuinely moves the number, what a cheap quote quietly removes, and the three-year…

18 May 202615 min read
Why your store is slow on a phone and what actually fixes it
Performance & Speed

Why your store is slow on a phone, and what actually fixes it

Why a phone is a different runtime, why JavaScript is the expensive resource, the fix order that is mostly not engineering, and the five conditions for…

14 May 202613 min read
What Shopify website development costs
eCommerce

What Shopify website development costs, and what drives the number

Shopify website development cost by scope: adapted theme versus a build from scratch, the apps that add up, and what a migration puts on top.

13 May 20268 min read
Elementor performance: making a page builder fast
Performance & Speed

Elementor performance: making a page builder fast

Where an Elementor site’s weight actually comes from, the rendering options most sites still have switched off, widget discipline, and a ten-setting checklist.

10 May 202613 min read
Shopify speed optimisation in the order that works
Performance & Speed

Shopify speed optimisation: what to do, in order

An ordered Shopify speed checklist: the app audit and the ghosts left by uninstalled apps, theme weight, images, fonts, the first screen, collections, cart behaviour and…

7 May 202613 min read
What mobile app development actually costs in India
Apps & Product

What mobile app development actually costs in India

App development cost in India, explained by scope rather than price: what sits on the invoice, what one codebase really saves, and the bill that starts…

6 May 202611 min read
Core Web Vitals for commerce: what actually moves revenue
Performance & Speed

Core Web Vitals for commerce: what actually moves revenue

What LCP, INP and CLS actually measure on a store, which one moves money, why field data beats lab scores, and five fixes ranked by what…

2 May 202613 min read
Commerce UI patterns that consistently convert
Design & Brand

Commerce UI patterns that consistently convert

Thirteen commerce interface patterns grouped by funnel stage, the ones that present beautifully and cost orders, the states nobody designs, and how to add them without…

28 Apr 202613 min read
Rebranding without losing the recognition you have built
Design & Brand

Rebranding without losing the recognition you have built

How to audit the recognition you already own, the four levels of rebrand and which one you probably need, what to keep, how to roll it…

24 Apr 202613 min read
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