eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work, written by the people doing the work, with the things we got wrong left in.
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Commerce, conversion, product and design, written by the people doing the work.
Packaging that survives both the shelf and the unboxing video
How the shelf and the unboxing want opposite things, three free tests every design should pass, what actually drives unit cost, and a pre-press checklist.
SaaS MVP: build, buy, or no-code?
When no-code is the right call, the six ceilings to know in advance, how to keep a migration path open from day one, and the hybrid…
Mobile app or PWA for a D2C brand?
The purchase-frequency threshold that decides app versus web, what an app really costs, what a PWA gets you, the install funnel nobody models, and what to…
MVP scope discipline: what to cut and what to protect
The one question that decides MVP scope, four categories of feature, what to protect against false negatives, five ways to fake it before building, and how…
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