eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work, written by the people doing the work, with the things we got wrong left in.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
Why your store is slow on a phone, and what actually fixes it
Why a phone is a different runtime, why JavaScript is the expensive resource, the fix order that is mostly not engineering, and the five conditions for…
Elementor performance: making a page builder fast
Where an Elementor site’s weight actually comes from, the rendering options most sites still have switched off, widget discipline, and a ten-setting checklist.
Shopify speed optimisation: what to do, in order
An ordered Shopify speed checklist: the app audit and the ghosts left by uninstalled apps, theme weight, images, fonts, the first screen, collections, cart behaviour and…
Core Web Vitals for commerce: what actually moves revenue
What LCP, INP and CLS actually measure on a store, which one moves money, why field data beats lab scores, and five fixes ranked by what…
Commerce UI patterns that consistently convert
Thirteen commerce interface patterns grouped by funnel stage, the ones that present beautifully and cost orders, the states nobody designs, and how to add them without…
Rebranding without losing the recognition you have built
How to audit the recognition you already own, the four levels of rebrand and which one you probably need, what to keep, how to roll it…
Packaging that survives both the shelf and the unboxing video
How the shelf and the unboxing want opposite things, three free tests every design should pass, what actually drives unit cost, and a pre-press checklist.
SaaS MVP: build, buy, or no-code?
When no-code is the right call, the six ceilings to know in advance, how to keep a migration path open from day one, and the hybrid…
Mobile app or PWA for a D2C brand?
The purchase-frequency threshold that decides app versus web, what an app really costs, what a PWA gets you, the install funnel nobody models, and what to…
MVP scope discipline: what to cut and what to protect
The one question that decides MVP scope, four categories of feature, what to protect against false negatives, five ways to fake it before building, and how…
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