Notes from the build
eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work, written by Sayan Saha, with the things we got wrong left in.
30-min call with a senior lead · Reply within 1 business day · NDA on request
40
articles, written by Sayan Saha
7
topics, from checkout to brand
Latest writing.
Commerce, conversion, product and design, written by Sayan Saha.
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Five signs your website is costing you business
Five quiet signs that a website has stopped earning, how to check every one of them in an afternoon with no tools, what each one costs,…
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How to brief a web development agency (with a template)
A nine-section website brief template, why a budget range helps you, the five details that make quotes comparable, what not to include, and how to read…
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WordPress vs Webflow vs Wix for a growing business
A neutral comparison of WordPress, Webflow and Wix: what each genuinely wins on, where each hurts, the content-model test that settles it, lock-in, and three-year cost.
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What website design costs in India, and what a custom build involves
The three tiers of website project, the nine lines on every quote, what genuinely moves the number, what a cheap quote quietly removes, and the three-year…
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Why your store is slow on a phone, and what fixes it
Why a phone is a different runtime, why JavaScript is the expensive resource, the fix order that is mostly not engineering, and the five conditions for…
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What Shopify website development costs, and what drives the number
Shopify website development cost by scope: adapted theme versus a build from scratch, the apps that add up, and what a migration puts on top.
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Elementor performance: making a page builder fast
Where an Elementor site’s weight actually comes from, the rendering options most sites still have switched off, widget discipline, and a ten-setting checklist.
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Shopify speed optimisation: what to do, in order
An ordered Shopify speed checklist: the app audit and the ghosts left by uninstalled apps, theme weight, images, fonts, the first screen, collections, cart behaviour and…
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What mobile app development costs in India
App development cost in India, explained by scope rather than price: what sits on the invoice, what one codebase really saves, and the bill that starts…
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Core Web Vitals for commerce: what moves revenue
What LCP, INP and CLS actually measure on a store, which one moves money, why field data beats lab scores, and five fixes ranked by what…
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Commerce UI patterns that consistently convert
Thirteen commerce interface patterns grouped by funnel stage, the ones that present beautifully and cost orders, the states nobody designs, and how to add them without…
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Rebranding without losing the recognition you have built
How to audit the recognition you already own, the four levels of rebrand and which one you probably need, what to keep, how to roll it…
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