Notes from the build
eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work, written by Sayan Saha, with the things we got wrong left in.
30-min call with a senior lead · Reply within 1 business day · NDA on request
40
articles, written by Sayan Saha
7
topics, from checkout to brand
Latest writing.
Commerce, conversion, product and design, written by Sayan Saha.
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Your redesign will probably lower your conversion rate
Why a full redesign so often drops conversion, the returning-visitor dip that gets misread as failure, and the research to run before anything gets designed.
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How to audit your store before you decide to replatform
A pre-replatform audit you can run yourself: eight areas, what to measure in each, how to score it, and the three verdicts. Fix it here, rebuild,…
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What a WordPress website costs in India
WordPress website cost in India, by scope: theme versus custom templates, how many fields the content really needs, and why migration is usually the biggest line.
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WordPress to Shopify: what transfers and what you rebuild
What genuinely transfers from WordPress to Shopify, what gets rebuilt, why the blog is the part everyone underestimates, and the split architecture most brands are never…
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Shopify to WooCommerce: when moving back is the right call
The honest case for moving from Shopify to WooCommerce: fee maths at scale, content-led businesses, product models that will not fit, and category risk, plus the…
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What website maintenance costs, and what you are paying for
Website maintenance cost explained: what a retainer actually covers, what breaks when you skip it, and how to tell real support from an invoice for nothing.
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Migrating without losing your search traffic
How to build a redirect map from reality rather than your sitemap, test it in a way that catches the failure no script can see, and…
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What replatforming costs: a line-by-line breakdown
Why replatforming quotes never agree, the nine lines that should be on every one of them, what actually moves the number, and the three-year cost most…
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What logo design costs in India
Four tiers of logo work, the seven lines under one number, and the clause that decides whether the mark is yours.
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WooCommerce to Shopify migration: what breaks
What genuinely does not transfer, how to test a redirect map properly, what a replatform actually costs, and what the traffic dip should look like in…
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What eCommerce website development costs in India
eCommerce website development cost in India, explained by scope rather than price: catalogue complexity, integrations, migration load and the bill that starts at launch.
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B2B commerce is not B2C with a login: what changes
What genuinely changes in a B2B commerce build: account structure, resolved pricing, the order workflow, punchout and ERP integration, and what to build first to earn…
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