eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work, written by the people doing the work, with the things we got wrong left in.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
Your redesign will probably lower your conversion rate
Why a full redesign so often drops conversion, the returning-visitor dip that gets misread as failure, and the research to run before anything gets designed.
How to audit your store before you decide to replatform
A pre-replatform audit you can run yourself: eight areas, what to measure in each, how to score it, and the three verdicts. Fix it here, rebuild,…
WordPress to Shopify: what transfers and what you rebuild
What genuinely transfers from WordPress to Shopify, what gets rebuilt, why the blog is the part everyone underestimates, and the split architecture most brands are never…
Shopify to WooCommerce: when moving back is the right call
The honest case for moving from Shopify to WooCommerce: fee maths at scale, content-led businesses, product models that will not fit, and category risk, plus the…
Migrating without losing your search traffic
How to build a redirect map from reality rather than your sitemap, test it in a way that catches the failure no script can see, and…
What replatforming actually costs: a line-by-line breakdown
Why replatforming quotes never agree, the nine lines that should be on every one of them, what actually moves the number, and the three-year cost most…
WooCommerce to Shopify migration: what actually breaks
What genuinely does not transfer, how to test a redirect map properly, what a replatform actually costs, and what the traffic dip should look like in…
B2B commerce is not B2C with a login: what actually changes
What genuinely changes in a B2B commerce build: account structure, resolved pricing, the order workflow, punchout and ERP integration, and what to build first to earn…
Five signs your website is costing you business
Five quiet signs that a website has stopped earning, how to check every one of them in an afternoon with no tools, what each one costs,…
How to brief a web development agency (with a template)
A nine-section website brief template, why a budget range helps you, the five details that make quotes comparable, what not to include, and how to read…
WordPress vs Webflow vs Wix for a growing business
A neutral comparison of WordPress, Webflow and Wix: what each genuinely wins on, where each hurts, the content-model test that settles it, lock-in, and three-year cost.
What a custom website actually costs in 2026
The three tiers of website project, the nine lines on every quote, what genuinely moves the number, what a cheap quote quietly removes, and the three-year…
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