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Named metrics

Case studies with the numbers behind them.

Fifteen projects across commerce, migration, conversion, websites and platform work. Each one sets out what was broken, what we did, and what changed afterwards.

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30-min call with a senior lead · Reply within 1 business day · NDA on request

Measured outcomes · Live client data

15 case studies · 10+ years of team experience

Conversion rate

3.5%

Cocoon Care · conversion, 1.5% to 3.5%

Checkout completion

+38%

Shopify rebuild · mobile-first

Rankings retained

100%

WooCommerce to Shopify, six years of content

01Selected case studies

Selected case studies.

Stores, migrations, websites and platforms, filtered by problem rather than industry.

Filter by the problem you have

eCommerce

Attackletics doubled sales with a neon storefront that opens like a plain one.

A smart batting tee and a finished coaching app, sold from a stock theme. Rebuilt in neon and scanlines, without making the phone pay for it.

Sales
2×
Order value
+35%
View case study

Migration

Cocoon Care left WooCommerce and more than doubled its conversion rate.

Hundreds of bamboo babywear products, tens of thousands of orders and years of rankings, moved off a slow WooCommerce build onto a store built for phones.

Conversion, from 1.5%
3.5%
Organic traffic
+30%
View case study

CRO

Karomi Crafts moved the loom time beside the price and lifted sales 30%.

A jamdani womenswear label with an existing store and the wrong problem. Traffic and taste were fine. The page never said what the cloth cost in time.

Sales
+30%
Page load
<1.2s
View case study
  1. 04Applied Vision Baseball Left a coaching site for a store that shows gear working.Vision and swing trainers that make no sense in a photograph. Moved out of a coaching site and onto a storefront built around the demonstration.eCommerce +46%Conversion +56% Organic traffic
  2. 05MindPanda Built its own channel and pushed Amazon into second place.An established Amazon seller with no channel of its own. Catalogue ported across, two markets configured, and a storefront designed to convert rather than list.eCommerce 7 figuresDirect revenue No.1 Channel, ahead of Amazon
  3. 06CocoaTown Made a deep machinery catalogue shoppable and lifted sales 28%.Bean-to-bar and nut-butter machinery sold in over a hundred countries. A deep technical catalogue, restructured around batch size and the stage a maker is stuck at.eCommerce +28%Sales +39% Organic traffic
  4. 07TotalSnacc Launched from a standing start and took six figures in month one.A launch store for roasted, never fried namkeen, built with no customer list behind it. Every rival in the category claims to be healthy and nobody is believed.eCommerce 6 figuresRevenue, month one <2s Page load
  5. 08GRH Kratom Moved six years of rankings to Shopify without losing one.Kratom and kava from a family farm, on a WooCommerce store carrying six years of rankings. Every agency quote before ours warned of losses in the move.Migration +40%Organic traffic +45% Conversion
  6. 09King K Kratom Rebuilt its store with compliance built in, not bolted on.Lab-verified kratom extracts sold with age gating and state shipping rules bolted on by plugins. Rebuilt on Shopify so compliance is part of the store itself.Migration +25%Organic traffic +3.5% Conversion
  7. 10Kampura Kept every ranking page and added the checkout it never had.Years of writing about origin and ceremony brought the traffic. Nothing on the site could take a payment. Shopify fixed the second without touching the first.Migration +55%Organic traffic 3× Faster load
  8. 11Gud Tonics Deleted most of its site and was indexed in two days.A kava and kratom tonic brand Google refused to show, even for its own name. The mass-generated content came out and the store was rebuilt around fewer pages.Migration 2 daysTo indexed $10k+ Daily sales
  9. 12The Legacy Line Put the story before the price and lifted sales 38%.Archival photography printed onto homeware, each piece scannable to the story behind it. Rebuilt in dark and light mode, from session data rather than opinion.CRO +38%Sales <1.5s Page load
  10. 13Motion Trading Replaced a poorly built store and now converts at 6.85%.Crystals, incense and sound therapy sold across the Gulf from a poorly built store. Rebuilt around provenance, meaning and a checkout that gets out of the way.CRO 6.85%Conversion rate +30% Organic traffic
  11. 14RobotX Workshops Now sell their seats in eight languages without anyone in the loop.A Berlin robotics school taking course places by hand, in eight languages. Rebuilt as a site that sells the date and confirms the seat on its own.Websites 100sBookings, week one 8 wks To launch
  12. 15askIITians Gave parents and students separate front doors and 2.5× the conversion rate.Coaching for India’s hardest entrance exams, sold to parents and used by teenagers. Rebuilt as one platform that answers both, under term-time load.Apps & SaaS 2.5×Conversion rate +37% Sales

15 case studies in total, each with the number it moved.

Not sure where to start?

Tell us the number that is stuck. A senior lead replies within one business day with an honest view, free.

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9.9/10 client score · 150+ projects · 100% on time

02What they have in common

What these projects have in common.

Fifteen projects and fifteen budgets, run on the same three habits.

01

Research comes before design

Most of these were scoped differently from the brief, because research ran before anyone opened Figma.

02

Clear goals, agreed in writing

What the project is meant to achieve is written down before we start, so progress is easy to judge.

03

The client keeps the keys

Documentation, a handover session and a paid two-week overlap where your engineers ship with us on call.

03Start a project

Start a similar project.

Send the metric that is stuck. A senior lead replies within one business day.

  1. Within 1 business dayWe read it properly and reply with real questions, not a templated brochure.
  2. A 30-minute scoping callFree, no obligation. We tell you honestly if we are the wrong fit.
  3. A written proposalScope, timeline, deliverables and the success metric, all on one page.

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